Get Bold: Using Social Media to Create a New Type of Social Business

Get Bold: Using Social Media to Create a New Type of Social Business By Sandy Carter, Get Bold Using Social Media to Create a New Type of Social Business For crying out loud IBM gets social media Don t you think it s about time that you do This is the book to get you started Guy Kawasaki author of Enchantment Get Bold isa book to be embraced studied
  • Title: Get Bold: Using Social Media to Create a New Type of Social Business
  • Author: Sandy Carter
  • ISBN: 9780132618311
  • Page: 248
  • Format: Paperback
  • Get Bold: Using Social Media to Create a New Type of Social Business By Sandy Carter, For crying out loud, IBM gets social media Don t you think it s about time that you do This is the book to get you started Guy Kawasaki, author of Enchantment Get Bold isa book to be embraced, studied, and implemented Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM With Forewords by Charlene Li, author of Open Leadership, and Mike For crying out loud, IBM gets social media Don t you think it s about time that you do This is the book to get you started Guy Kawasaki, author of Enchantment Get Bold isa book to be embraced, studied, and implemented Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr Vice President, IBM SWG Solutions How to Drive Maximum Business Value from Social Media From Sandy Carter, one of the leaders of IBM s groundbreaking Social Business initiative A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA Align organizational goals and cultureGain social trustEngage through experiencesNetwork your business processesDesign for reputation and risk managementAnalyze your datad win Using social media, tools, and techniques, you can build a profound Social Business one that is dynamic, collaborative, efficient, and customer driven and far successful To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business Carter s proven six step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation risk management, analytics, and even globalization Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate in areas ranging from innovation to cost reduction, customer relationships to talent management.Identify the transformations needed to become a Social Business More fully leverage internal and external networks you already have Engage customers with integrated, interactive, and identifying experiences Use social techniques to streamline, extend, and improve your processes Manage the risks of deeper connections with clients and employees Analyze and socialize data to discover what s happening and predict what s coming
    Get Bold: Using Social Media to Create a New Type of Social Business By Sandy Carter,
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      Sandy Carter

    About "Sandy Carter"

    1. Sandy Carter

      Sandy Carter Is a well-known author, some of his books are a fascination for readers like in the Get Bold: Using Social Media to Create a New Type of Social Business book, this is one of the most wanted Sandy Carter author readers around the world.

    501 thoughts on “Get Bold: Using Social Media to Create a New Type of Social Business”

    1. Instead of get bold this book should be called get bored Technically accurate, this book is just that, a technical manual of how to strategize, plan and execute your social business strategy It is the kind of reference material that high up managers need to justify their plan, pull quotes from, graphs and diagrams Totally uninspiring, this book is a safe reference volume, not an example of vision or inspiration Perfect for large corporations in search of perceived structured innovation.


    2. De los libros sobre tecnolog a que m s he disfrutado, no habla de bits y bytes sino da un enfoque desde los objetivos del negocio en la aplicaci n del concepto de Social Bussiness.


    3. A lot of companies looking at establishing social media programs look to the bottom line They ask the question what is the ROI for such practices Most books about social media marketing attempt to answer this question by telling companies that customers are talking about them already That by having conversations with these individuals, They can make their products better and their brand stronger Get Bold goes one step further It states outright what most social marketing books won t say outright [...]


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