Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force

Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force By John C. Beck Mitchell Wade, Docomo Japan s Wireless Tsunami How One Mobile Telecom Created a New Market and Became a Global Force Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance Japanese firms like Toyota Sony and Honda are still the standards to wh
  • Title: Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force
  • Author: John C. Beck Mitchell Wade
  • ISBN: 9780814407530
  • Page: 107
  • Format: Hardcover
  • Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force By John C. Beck Mitchell Wade, Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire Today, Japan s NTT DoCoMo is on the verge of attaining equal stature DoCoMo is the world s second largest mobile phone operator and, with its Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire Today, Japan s NTT DoCoMo is on the verge of attaining equal stature DoCoMo is the world s second largest mobile phone operator and, with its I mode system, the first to roll out real, viable third generation applications like Internet ready mobile phones This quantum leap in technology will very soon change the way we all send and receive information, from e mail, paging, and voice to graphic business applications and entertainment.But DoCoMo s success came not as a result of following the hard and fast models of its illustrious predecessors In fact, it is much a reflection of the ability of DoCoMo s management to carve out a creative niche within the confines of legendarily traditional Nippon Telephone and Telegraph.Beck co author, The Attention Economy and Accenture senior consultant Wade examine the enormous risks that DoCoMo took in pursuing a bleeding edge technology which analysts thought was superfluous, and how their daring almost single handedly brought an entire global market into existence It is this extraordinary story and the simple, powerful management themes ingrained in it that will drive companies the world over to emulate DoCoMo as they did the previous giants of Japanese industry.
    Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force By John C. Beck Mitchell Wade,
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    About "John C. Beck Mitchell Wade"

    1. John C. Beck Mitchell Wade

      John C. Beck Mitchell Wade Is a well-known author, some of his books are a fascination for readers like in the Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force book, this is one of the most wanted John C. Beck Mitchell Wade author readers around the world.

    877 thoughts on “Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force”

    1. original review posted here reemer archives 2004 0My CTO lent me this book after a conversation about how the ubiquity of wireless devices can foster social change It describes how the Japanese company DoCoMo introduced the wireless service i mode to Japan and the subsequently unbelievable adoption rates of the service.The book describes how DoCoMo spurred such change by creating a unique company culture in addition to describing the unique cultural characteristics that contributed to i mode s s [...]


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