Managing Enterprise Content: A Unified Content Strategy

Managing Enterprise Content: A Unified Content Strategy By Ann Rockley Charles Cooper, Managing Enterprise Content A Unified Content Strategy Smartphones eBook readers and tablet computers like the Apple iPad have forever changed the way people access and interact with content Your customers expect the content you provide them to be adapt
  • Title: Managing Enterprise Content: A Unified Content Strategy
  • Author: Ann Rockley Charles Cooper
  • ISBN: 9780321815361
  • Page: 477
  • Format: Paperback
  • Managing Enterprise Content: A Unified Content Strategy By Ann Rockley Charles Cooper, Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content Your customers expect the content you provide them to be adaptive responding to the device, their location, their situation, and their personalized needs.Authors Ann Rockley and Charles Cooper provide insights and guidelines that willSmartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content Your customers expect the content you provide them to be adaptive responding to the device, their location, their situation, and their personalized needs.Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.This up to date new edition of Managing Enterprise Content helps you Determine business requirementsBuild your visionDesign content that adapts to any deviceDevelop content models, metadata, and workflowPut content governance in placeAdapt to new and changed rolesIdentify tools requirements With this book you ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
    Managing Enterprise Content: A Unified Content Strategy By Ann Rockley Charles Cooper,
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      477 Ann Rockley Charles Cooper
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      Posted by:Ann Rockley Charles Cooper
      Published :2020-05-02T04:48:25+00:00

    About "Ann Rockley Charles Cooper"

    1. Ann Rockley Charles Cooper

      Ann Rockley Charles Cooper Is a well-known author, some of his books are a fascination for readers like in the Managing Enterprise Content: A Unified Content Strategy book, this is one of the most wanted Ann Rockley Charles Cooper author readers around the world.

    784 thoughts on “Managing Enterprise Content: A Unified Content Strategy”

    1. I have been fortunate to attend a couple webinars of the author, Ann Rockley and have found her knowledge and expertise of content management top notch This book is a great primer for an author or authoring team who is undergoing or better yet preparing for the leap into a truly extensible content management system and philosophy That said, I was hoping to find in the way of working examples If you have already dove into this kind of authoring, this book provides a great road map of many of the [...]


    2. Today s businesses are overwhelmed with the need to create content, faster, cutomized for customers, and for media than ever before Managing Enterprise Content A Unified Content Strategy provides the concepts, strategies, guidelines, proc


    3. Essential read for anyone looking to implement an enterprise wide content strategy Rockley and Cooper get into the nitty gritty details of setting up the processes and technology for an initiative like this in a way that most other content strategy books don t Also exciting to see how content beyond technical content is included, especially in the discussion around CCMSes and how they can benefit and support your strategy.


    4. The Rockley Group really is a group of experts when it comes to content I remember reading the first edition of this book and wondering how I d ever be able to apply it They were so far out ahead of everyone The second edition is just as good, but because times have changed, managing enterprise content is much of a reality and necessity Anyone who manages content in an organization should read this book To me, this gives the big picture, and then Halvorson comes along with Content Strategy for [...]


    5. For all you professional writers who struggle with managing mountains of information at work whether you write technical manuals, marketing literature, training materials, service guides, online help, or what have you the new edition of Ann Rockley s classic book, coauthored with Charles Cooper, calls to you.My full review here marciarieferjohnston.wordpress


    6. This is a solid resource for planning and implementing a unified content strategy, also known as single sourcing it is also a worthwhile resource for anyone involved in an enterprise writing project I will keep this close at hand.


    7. No quite so comprehensive as Boiko, but much succint and targeted Has excellent sections on audits and information modeling down to the document level.Probably the very best book on CM to start with.


    8. Essential read for anyone researching corporate content restructuring strategies I read this about a year before launching into a CMS and DITA authoring research project at work We re mid implementation now, and I keep coming back to Rockley to remind myself why we started down this path.



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