The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products

The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products By Lee Devin, The Soul of Design Harnessing the Power of Plot to Create Extraordinary Products What makes the Apple iPhone cool Bang Olufsen and Samsung s televisions beautiful Any of a wide variety of products and services special The answer is not simply functionality or technology for compe
  • Title: The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
  • Author: Lee Devin
  • ISBN: 9780804757218
  • Page: 427
  • Format: Paperback
  • The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products By Lee Devin, What makes the Apple iPhone cool Bang Olufsen and Samsung s televisions beautiful Any of a wide variety of products and services special The answer is not simply functionality or technology, for competitors products are often as good.The Soul of Design explores the uncanny power of some products to grab and hold attention to create desire To understand what setsWhat makes the Apple iPhone cool Bang Olufsen and Samsung s televisions beautiful Any of a wide variety of products and services special The answer is not simply functionality or technology, for competitors products are often as good.The Soul of Design explores the uncanny power of some products to grab and hold attention to create desire To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a conceptual approach They carefully explore the hypothesis that there is something within a special product that makes it well, special They argue that this je ne sais quoi arises from plot the shape that emerges as a product or service arouses and then fulfills expectations Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities.Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits Part One of the book introduces the authors definition of plot in this context Part Two breaks down the components needed to build a plot Part Three describes what makes a plot coherent Part Four takes on the challenges of making coherent products and services attractive to consumers Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market.Readers will come away with a sensible and clear approach to conceiving of artful products and services This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with special things.
    The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products By Lee Devin,
    • [↠ The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products || ✓ PDF Download by ✓ Lee Devin]
      427 Lee Devin
    • thumbnail Title: [↠ The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products || ✓ PDF Download by ✓ Lee Devin]
      Posted by:Lee Devin
      Published :2020-01-26T05:59:09+00:00

    About "Lee Devin"

    1. Lee Devin

      Lee Devin Is a well-known author, some of his books are a fascination for readers like in the The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products book, this is one of the most wanted Lee Devin author readers around the world.

    808 thoughts on “The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products”

    1. Shoddy book I m surprised the authors included so much research documentation as the essence of the book is narrow and tenuous Some things are special in any or regardless of context Hmm.


    2. This inquiry into what makes some products think iPods, BO electronics, Vipp trash bins stand above the rest is intriguing, if rather impenetrable.


    Leave a Comment

    Your email address will not be published. Required fields are marked *